My Favorite Books for all Business Owners and/or Accounting Professionals

On Positioning, Marketing, and Branding

• Positioning for Professionals by Tim Williams
• Win Without Pitching Manifesto by Blair Enns
• 1-Page Marketing Plan by Allan Dib
• Building a StoryBrand by Donald Miller
• Primal Branding by Patrick Hanlon

On Pricing & Profitability

• Implementing Value Pricing by Ron Baker
• Profits Beyond Measure by Thomas Johnson
• Value-Based Fees by Alan Weiss

On Consulting, Consultative Process, and/or Salesmanship

• Flawless Consulting by Peter Block
• The Answer to How is Yes by Peter Block
• Let’s get real or lets not play by Mahan Kalsa
• Exactly What to Say by Phil Jones
• Fanatical Prospecting by Jeb Blount

On Technology & Futurism

• The Future of the Professions by Richard Susskind
• Life After Google by George Gilder

On Management, Leadership, and Personal Development

• Managing Oneself by Peter Drucker
• The Effective Executive by Peter Drucker
• The 7 Habits of Highly Effective People by Steven Covey
• The Speed of Trust by Steven MR Covey Jr
• Leaders Eat Last by Simon Sinek

Consumer Behavior and Economics

• Predictably Irrational by Dan Ariely
• Nudge by Richard Thaler
• The Experience Economy by Joseph Pine

Entrepreneurship and Innovation

• E-myth Revisited by Michael Gerber
• Crushing it by Gary Vaynerchuk
• Innovator’s Dilemma by Clayton Christiansen
• Zero to One by Peter Thiel
• Start with the Why by Simon Sinek