On Positioning, Marketing, and Branding
- Positioning for Professionals by Tim Williams
- Win Without Pitching Manifesto by Blair Enns
- 1-Page Marketing Plan by Allan Dib
- Building a StoryBrand by Donald Miller
- Primal Branding by Patrick Hanlon
On Pricing & Profitability
- Implementing Value Pricing by Ron Baker
- Profits Beyond Measure by Thomas Johnson
- Value-Based Fees by Alan Weiss
On Consulting, Consultative Process, and/or Salesmanship
- Flawless Consulting by Peter Block
- The Answer to How is Yes by Peter Block
- Let’s get real or lets not play by Mahan Kalsa
- Exactly What to Say by Phil Jones
- Fanatical Prospecting by Jeb Blount
On Technology & Futurism
On Management, Leadership, and Personal Development
- Managing Oneself by Peter Drucker
- The Effective Executive by Peter Drucker
- The 7 Habits of Highly Effective People by Steven Covey
- The Speed of Trust by Steven MR Covey Jr
- Leaders Eat Last by Simon Sinek
Consumer Behavior and Economics
Entrepreneurship and Innovation